• Hi, I'm Corey!

    Professionally:

    • I'm bootstrapping Reciprocity to strengthen communities with ask/offer matching.
    • I have 7+ years of experience in business development, marketing, and product at early stage startups backed by the likes of Y Combinator, Greycroft, Aspect, HubSpot, Gunderson Dettmer, Basis Set Ventures, and more.
    • I do growth contracting around those topics. More info below and on my Linkedin.

    Personally:

    If anything you see here strikes a chord, let's chat! My Twitter DMs are open.

  • Growth Contractor Expertise

    Seeking product-market fit or struggling to scale with it? I can help.

    Product Management

    I have two sided experience interviewing customers without leading questions, in order to format their pains into tasks for engineers in JIRA.

    Paid Promotions

    I have managed many thousands in quarterly budget, to deliver 200% over the qualified leads target at DataGrail.

    Lead Generation

    Specializing in Linkedin scraping and outbound email strategies. I know all the intricacies of these platforms firsthand, from Phantombuster to MailShake.

    Conversion Rate Optimization

    I have created Unbounce landing pages with 20+% conversion rate and grown Invisible's Hubspot visitor to call rate to 13%.

    Fundraising

    I helped close $2M in funding at MailTime. I can help you identify, contact, and pitch investors at scale.

    Content + Copywriting

    I have over 8 years of varied content marketing experience from my own weekly blog, self-published books, and company posts.

  • Professional Experience

    2019-present

    Reciprocity helps communities solve members' asks for help using AI keyword matching. Community managers tired of being the middleman on introductions love the organic engagement which results.

     

    I wear many hats here, including product management and customer development alongside my usual marketing ones.

    DataGrail consultant

    2020-2021

    DataGrail helps organizations comply with GDPR, CCPA, and other privacy laws by finding personal information within a customer's apps. They have raised a $30M Series B round from Felicis, Basis Set, Operator Collective, HubSpot, and Okta.

     

    I was responsible for demand generation programs via paid promotions, targeted outbound, and other channels. I managed $36k in quarterly budget, delivered 200% over the qualified leads target in my last campaign. Here's a case study Advisable did on my work there.
     

    2016-2019

    I cofounded this executive assistant startup that manages freelancers to do your annoying business work. Almost like a concierge Upwork.

    • Growth: I personally scaled our sales/marketing from 0, to 50 prospects and 10 closes weekly all under a $200 Cost per Acquisition. Read my reports from 2018 and 2019 for gritty details.

    • Account Management: My support was so valuable that a client prepaid us $100,000.
    • Business Development: Another client said 'that introduction (that Corey facilitated) is the most valuable thing Invisible ever did for me.'
       

    2015

    I researched, contacted, and interviewed 50 self-employed entrepreneurs about their daily habits, to map a successful day lived on one's own terms.

     

    Read about the commonalities I discovered at Startup Grind, or watch a talk I gave on the subject here.

    MailTime App (YC S16)

    2014-2015

    MailTime is a messaging app built on email with millions of users worldwide.

     

    As VP of Marketing, I redesigned our onboarding process to 2x completion rate, helped close $2M in funding, and co-wrote the application that got us accepted to Y Combinator.

    Life is a Game co-author

    2013

    I project managed my family to write this book and raised over $6,000 on Kickstarter to answer the question 'I don't know, what do you want to do?'. It contains hundreds of fun games you can play with just about any group.

     

    The Wall Street Journal featured my family during this time for putting aside team sports for quality time.

    Community Living

    2016-present

    I've had leadership roles in intentional community homes for my entire adult life, including founding a home in Maui, HI, and serving as unofficial community manager for the 12 bedroom Moomin House ( named after the Finnish cartoon because it's blue with a turret, just like their home (right).

     

    I also organized the first San Francisco Co-Op Crawl in 2017, which was essentially a bar crawl for co-ops. It's now an annual tradition, and I'm always on the lookout for intentional community best practices.

  • Testimonials

    From some who've worked with me

    Francis Pedraza

    Founder and CEO at Invisible Technologies

    "Corey is exactly the kind of person you want at your side in battle...his fair-minded objectivity helps him grow faster and more steadily than most.

    After working together, I not only respect Corey more than before, but I genuinely like him more as a person: and look forward to spending time with him; not just at work!"

    Kevin Sun

    Founder and CEO at Dex (YC W19)

    "Corey provided invaluable guidance around launching on Twitter and was able to effectively spread the word for our product launch. His work led to hundreds of signups!"