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Weekly Review #47: @lleung on content, startups worse than having kids, and best questions for the first date

I sat down with Leo Leung, CMO of Scality, who had several poignant points to make:

  • Content marketing is not about what our product is, but what it can do. You talk about related subjects, and where things are moving towards, the problems you face and how you confront them.
  • Existing marketing tools are still not all that good today (Even though there are tons and tons of them!)
  • Content Marketers make the customer buying cycle as easy as possible – even before the sales funnel. You’re not convincing them, you’re making them aware of you and what you can offer.
  • Scality isn’t just for enterprises, it’s for anybody with a ton of data. And everybody has lots of data these days.
  • Saas is just a buzzword for ‘hosted applications’
  • Product management has all the responsibility without the authority, and thus is relatively thankless.
 Somebody packaged the Stanford class How to Start a Startup as an Online Class, complete with progress reports and the like. Paul Graham published a new essay as part of that class – Before the Startup, packed with solid advice. Choose the right people over anything else, realize you don’t need to know what you’re doing and that there’s no ‘trick’ to win, and that startups are all consuming.

Starting a successful startup is similar to having kids in that it’s like a button you push that changes your life irrevocably. And while it’s truly wonderful having kids, there are a lot of things that are easier to do before you have them than after. Many of which will make you a better parent when you do have kids. And since you can delay pushing the button for a while, most people in rich countries do. Yet when it comes to startups, a lot of people seem to think they’re supposed to start them while they’re still in college. Are you crazy? And what are the universities thinking? They go out of their way to ensure their students are well supplied with contraceptives, and yet they’re setting up entrepreneurship programs and startup incubators left and right.

Gregory Ciotti pens a stellar blog I just discovered – his posts on Cultivating Knowledge vs Consuming Content and Hiring a Content Marketer are standouts.  (Is it just me, or do I fit all three of those Venn diagram circles in the field of tech marketing?)

Some handy tools this week – the Impossibility Domain Name Generator will add adjectives to your noun and check if the domain is available, the Get Honey Badger extension will tell you who owns the website and how their traffic is doing, and the Visa Machine will take care of all the paperwork behind you upcoming international trip for you, for a nominal fee. Tentsile sells a triangular tent that is suspended in the air, which prevents many normal tent problems. And the Good2Go app makes sure both partners are consensual before any hanky panky – although I doubt anyone would go through all that tapping in real life. It’s a good example of something that makes sense in legalese but is completely impractical.OkCupid’s blog post on the Best Questions for a First Date is enlightening. Apparently your taste for beer is correlated with willingness to have sex on the first date, and the best indicators for long term relationship success rely on the partners agreeing on the following three responses:

  • Do you like horror movies?
  • Have you ever traveled around another country alone?
  • Wouldn’t it be fun to chuck it all and go live on a sailboat?
I NEED to mention the extension that’s filled job hunting quest with giggles –  Butt to Butt Plus. All it does it change ‘butt’ to ‘butt’ and ‘my butt’ to ‘my butt’ anywhere on the web. For anyone in tech who sees this buzzword everywhere, this is a  must download – you forget about it then break out laughing when some serious company page starts talking about ‘Secure Storage in My Butt’. We need a ‘disrupt’ version!

And here’s a dose of stellar fiction to finish off – Ambrose Bierce’s An Occurrence At Owl Creek Bridge is considered one of the best short stories of all time, and was a very worthy use of ten minutes for me.